Animation

John Zeller - Supervisor

From Windsor McKay, Max Fleischer, and Walt Disney to John Lasseter, Brad Bird, and Seth MacFarlane, animators have been enthralling our imaginations for as long as moving pictures have existed. Stanley Kubrick once said that there was no reason to make a film other than to show an audience something that they wouldn’t be able to see anywhere else. That is precisely what good animation does: it shows you something that you wouldn’t ever see in real life or get to see the same way with live action footage. Imagine if Finding Nemo was shot using real fish and underwater creatures. A great story would get lost because the audience would never be able to suspend disbelief long enough to let it in their psyche.

Here at Mogul Mind we understand the power and advantage of animation in commercials, television, and film. The same way that Casablanca couldn’t have been about a hippopotamus and a gazelle voiced by Humphrey Bogart and Ingrid Bergman, Homer Simpson can’t be played by George Clooney in yellow makeup. While this may seem obvious to you, perhaps less obvious is the fact that 90% of commercial, television, and film productions today use some form of animation. It could be as simple as an opening title sequence floating with the clouds over New York City, or even the NBC peacock spreading it’s wings down in the corner of your screen. The truth is animation is everywhere and has become common place. At Mogul Mind we understand when and where it can help.

We also understand what made the traditional hand drawn animation of the early 20th century so wonderful and timeless. We understand the importance adhering to the 12 principles of animation even in a world where computers make animating a walk cycle take only a fraction of the time it used to. From motion graphics and titles to character rigging and compositing, we can do it all right here. We use techniques such as cg, stop motion, pixelization, flash, hand drawn, and even photographic puppetry. Our goal is to use technology and be as unique as possible while still adding to the vision of the project rather than becoming the focus or a distraction. The masters have taught us well for 100 years, and now it’s our turn to show what we have learned while doing some teaching of our own.