Creative Development Services

Shaun O'Donnell - Producer

Let’s say you have a product but don’t know exactly how or to whom to market it. The Creative Development team will brain storm using statistical data to find the right audience or market your product fits into. We will then write a script based on the idea; is it a commercial, a television show, a movie? Our team will work side by side with you to develop the material into a marketable result. So let’s say we have a 30 second commercial script for your product, the next step is talent. We have thousands of union and non-union actors and actresses readily accessible via our casting department. Our team will find the right talent to promote your product, whether it be voice over, on screen, or animatronics.

So now we have a 30 second commercial, with talent attached. The next step is to shoot the commercial. Our directors of photography will storyboard every shot, showing you the visual process of the script before it is actually filmed. We’ll make changes to the storyboard as needed to eliminate unnecessary setups and to cut overall costs. Our producers will then find the perfect location to shoot the commercial from. Will it be an interior or exterior? We can also have our set designers build the location from reusable materials. Once the shoot is completed; we will then put our editing teams on it to create the best picture from all the footage taken. You can supervise the edits, working side by side with out editing staff, or just simply sit back, relax, and allow our producers to take care of it for you.

The next step will be for audio to record a score, and add sound effects as needed. For the final step, we will test screen your product in front of an audience to get proper feedback on any changes that will need to be made prior to airing the spot. Once the final approval is given, our producers will contact various cable networks to reach your products targeted audience and age group. You can also allow our graphics design department to add a printed campaign to go along with the visual promotion. All of these services will be explained in detail throughout this site. When it comes to creative development, just let our moguls expand your mind.